Glow Lighting Company
Glow Lighting Company is helping to replace traditional lighting with more energy efficient solutions, providing smart LED light bulbs and sustainably made light fixture.
As a new company, Glow wanted their visual identity to be new, engaging and exciting. This branding would then guide the design of a new online store.
Project Details
Logo
I designed a bold and minimal logo to represent their modern ethos, that could be transitional throughout their branding.
Colour Palette & Imagery
Inspiration for colour and imagery was taken from abstract but minimal LED lamps, leading on from the concept of providing a way to make traditional light more exciting.
Online Store
I created a clean and attractive website with an added light and dark mode feature to express the function of the product and to keep the customer engaged.
The Solution
Overall, Glow's bold branding stands out from other leading retailers, creating a new and engaging experience for customers. They now have the visual identity they deserves, clean, modern and glowing.
