Instyle Aesthetics
InStyle Aesthetics is a UK leading provider of premium aesthetic treatment.
In need of a new brand identity and website redesign, InStyle were looking for something more refined to represent the brand ethos of enhancing natural beauty.
Project Details
Rebranding
I chose a more organic colour scheme with a pop of lilac to accompany a cursive logo to represent the enhancement of natural beauty.
Wireframes
I restructured content from the existing site to be more fluent in narration as before it was unclear of where to find relevant information.
Website Redesign
The existing site was bland and difficult to navigate through. I designed a more trusting, user friendly experience for customers to browse.
The Solution
By updating InStyle’s logo and colour palette to feel more organic, their branding now represents the treatments they offer in a more trusting and professional light.
With the existing site lacking general user functionality and character, the redesign is a massive improvement for customer growth. I used a bright and modern scheme paired with attractive photography to relay expertise and trust in the business.
