Laterem Group
Laterem Group is a London based organisation that provides world-class investment opportunities across the United Kingdom.
The team were in need of a new brand identity and website to present the current projects they have within their property, investment and development sectors.
Project Details
Brand Identity
To identity between Laterem’s core sectors, I created 3 logos and colour schemes. Laterem (Latin) translates to ‘brick’, which was the foundation to their branding.
Wireframes
I created low fidelity wireframes by completing user and market research to gain insight on the best solution towards content narration with a good visual flow.
Web Design
To guide the user through the site fluently, I used simple but effective interactions, whilst using minimalistic techniques to convey Laterem’s impressive portfolio.
The Solution
With 3 separate sectors of the company, I created the branding to assist the user to clearly navigate and identify between their property, investment and development industries. Professionalism and reliability are qualities I implemented into each section to reflect the company, qualities potential clients will be looking for in their chosen organisation.
Laterem now has a unique and insightful website to intrigue new and existing clients to enquire about their services.
